The Event Management Program provides students with the knowledge of how to convey a company's message and managing its events in order to vehiculate the brand name properly. Knowing how to put together the right event and harness its communicative power is key to the success of every great company. It’s no wonder that Event Management is the hottest area within the services sector. Make no mistake about it: Our certificate program ensures that every student know the fundamental academics that are at the core of managing events. But we also make certain to give students the chance to get out into the field through our internship program and help run events themselves.
Course are subject to change based on availability.
The certificate program in Events Management* centers around everything you’ll need to become a noted event manager.
MC0021 International Strategic Management
This module provides an introduction to the theoretical and practical aspects of international strategic management. Our aim is to familiarize students with the paradox of globalisation and localisation perspectives commonly found in European countries. The general aim is to develop student awareness of the varied elements that shape businesses. The module provides a global business perspective while emphasising the importance of remaining connected at the local level as well.
M0014 International Strategic Marketing
This module focuses on developing both a theoretical and an applied understanding of international marketing and creating awareness of the global issues facing international and global organisations. The module also aims to enable students to acquire knowledge in developing marketing strategies for countries other than their own. That’s because successful marketers have deep understandings of both the domestic and international marketplaces.
BAC3/7 Major Events Management
This module will focus on event planning, project management, and the most important aspects of the planning process. Major events also encompasses the finer points of strategic planning, budgeting, finance, marketing & sponsorship, operations & production, health & safety, and risk management.
MC0018 International Project Management
One of the most quickly changing fields is Project Management, so much so that companies are increasingly hiring their own project managers to keep capital expenditures under control. Any manager, in fact, needs the skills that the top project managers utilize: controlling schedules, resourcing, budgeting, and risk management.
Companies associated with ESE offer internships that allow students to take their project management expertise into the real world. That way students can get valuable, on-the-spot work experience in their industries of choice to supplement their academic achievements. Students will be able to take the knowledge they glean from their course modules and apply it in the professional world.
*Courses are subject to change based on availability.
22 April 2013 - New York
07 October 2013 - New York